Sheraz Khan
Technology entrepreneur leading NETREX through engineering discipline, responsible delivery and long-term client partnerships.
Based in Dubai, UAE, with professional and educational roots in Lahore, Pakistan. Sheraz oversees NETREX strategy, technical direction and client outcomes.
Engineering perspective. Business accountability.
Sheraz Khan is the Founder and Chief Executive Officer of NETREX, a digital engineering company founded in 2016 as Crickle Studio and renamed NETREX in 2019. He leads company strategy, technology direction and the standards used to plan and deliver client work.
His background combines formal Computer Science study with practical experience across web development, commerce platforms, user experience, digital marketing and business operations. This combination shapes a leadership style focused on useful technology rather than technology for its own sake.
At NETREX, his responsibilities include executive oversight, solution direction, project governance, client communication and continuous improvement of the company's delivery practices.
Professional focus
The CEO role is centered on the quality, clarity and commercial relevance of every NETREX engagement.
Digital engineering
Translating business requirements into maintainable websites, applications and digital platforms.
Technology leadership
Guiding platform selection, delivery standards and technical decision-making across NETREX engagements.
Business transformation
Connecting product strategy, customer experience and digital operations to measurable business goals.
Client partnerships
Building long-term working relationships through clear communication, documented scope and accountable delivery.
From hands-on development to executive leadership
A career path shaped by continuous learning, practical delivery and growing responsibility at NETREX.
Technical foundation
Built an early foundation in front-end development, WordPress, search, analytics and digital marketing through hands-on practice and professional courses.
Crickle Studio founded
Founded Crickle Studio around a practical engineering approach: understand the business problem, select the right platform and deliver with clear ownership.
Relaunched as NETREX
After a successful launch, renamed the company NETREX and registered it in Pakistan, followed by the UAE, UK and USA in 2022-23 and Canada, Australia and Germany in 2024.
Computer science education
Studied Computer Science at the University of South Asia in Lahore while continuing to develop practical technology and business leadership experience.
Founder and CEO, NETREX
Leads NETREX strategy, technology direction and client delivery from Dubai, with professional ties to Lahore and an international service outlook.
A multidisciplinary leadership profile
Technical experience supported by leadership, commercial understanding and structured business management.
Technical capabilities
Practical understanding of modern web engineering, commerce and platform delivery.
Leadership capabilities
Executive direction focused on accountability, communication and responsible growth.
Marketing and sales
Commercial capabilities that connect digital delivery with audience and revenue goals.
Management capabilities
Structured oversight from early planning through delivery, review and long-term support.
How Sheraz leads NETREX
- Start with the business objective, not the technology trend.
- Define scope, ownership and acceptance criteria before delivery begins.
- Communicate progress clearly and raise risks early.
- Build maintainable systems that clients can operate with confidence.
Publicly listed credentials
Sheraz's public professional profile lists Computer Science study at the University of South Asia and the following training. These entries are presented as profile-listed credentials, not independent endorsements by NETREX.
- Front End Developer - freeCodeCamp, 2016
- WordPress Development - Empower Pakistan, 2016
- Microsoft Office Specialist - 2017
- Google Ads, Analytics and Mobile Sites training - 2017
- Social Media Marketing Expert training - 2018
Interests that shape perspective
Personal interests shared here to provide a balanced view of the person behind NETREX leadership.
Automotive travel
Road journeys and automotive experiences provide time to observe, reset and find new perspectives.
Mountain exploration
Exploring northern Pakistan, including the Swat Valley, reflects a lasting interest in nature and travel.
Content creation
Documents selected journeys and experiences through the personal Shery's Escapes channel.
Connect with Sheraz through NETREX
For business, banking, immigration or compliance correspondence related to Sheraz's role at NETREX, please use the official company email below.